Privacy Policy
Last updated: 25 April 2026
This Privacy Policy explains how The Best In Town uses personal data when you visit or use our website, thebestintown.co.uk.
The Best In Town is a UK directory website that lists local businesses and helps users find services near them.
- Who we are
The website thebestintown.co.uk is operated by:
Business name: Best In Town Media
Trading name: The Best In Town
Website: thebestintown.co.uk
Email: info@thebestintown.co.uk
Address: 60 Seagar Street, West Bromwich B71 4AN
For privacy questions or data protection requests, please contact us at:
info@thebestintown.co.uk
- What personal data we collect
We may collect the following types of personal data:
- Name
- Email address
- Phone number
- Business name
- Business address
- Website URL
- Message or enquiry details
- Listing correction or submission details
- IP address
- Browser and device information
- Cookie preferences
- Website usage data if analytics cookies are accepted
We do not intentionally collect sensitive personal data such as health information, political opinions, religious beliefs, biometric data, or criminal offence data.
- How we collect personal data
We collect personal data when you:
- Contact us through the website
- Submit an enquiry
- Request a business listing update
- Ask us to correct or remove a listing
- Use our website
- Accept analytics cookies
Some business listing information may also come from public sources, business websites, or information submitted by business owners.
- Why we use personal data
We use personal data for the following purposes:
To respond to enquiries
Lawful basis: Legitimate interests or contract
We use your contact details and message so we can reply to you.
To manage business listings
Lawful basis: Legitimate interests
We use business information to create, update, correct, or remove directory listings.
To operate the website
Lawful basis: Legitimate interests
We use technical data to keep the website working, secure, and reliable.
To use analytics cookies
Lawful basis: Consent
If you accept analytics cookies, we may use tools such as Google Analytics to understand how visitors use the website.
To deal with legal or regulatory matters
Lawful basis: Legal obligation or legitimate interests
We may keep and use records where necessary to comply with the law or protect our legal rights.
- Legitimate interests
Where we rely on legitimate interests, our interests are:
- Running a useful UK local business directory
- Helping users find local businesses
- Keeping listings accurate and up to date
- Preventing spam, fraud, or misuse
- Improving website performance and security
- Responding to enquiries and requests
You have the right to object to processing based on legitimate interests. See section 10 below.
- Cookies
Our website may use cookies.
Cookies are small files stored on your device when you visit a website.
We may use:
Strictly necessary cookies
These are needed for the website to work properly. They may remember your cookie choices or help keep the website secure.
Analytics cookies
These help us understand how people use the website. For example, we may use Google Analytics to see which pages are visited most often.
Analytics cookies are optional.
You should be able to:
- Accept analytics cookies
- Reject all optional cookies
- Manage your cookie preferences
We will not use analytics cookies unless you give consent.
You can also control cookies through your browser settings.
- Google Analytics
If enabled, we may use Google Analytics to understand how visitors use the website.
Google Analytics may collect information such as:
- Pages visited
- Time spent on the website
- Device type
- Browser type
- Approximate location
- Referring website
Google Analytics should only be loaded after you accept analytics cookies.
If you reject analytics cookies, Google Analytics should not be used for your visit.
- Who we share data with
We do not sell personal data.
We may share personal data with:
- Website hosting providers
- Email or contact form providers
- Analytics providers, such as Google Analytics, if you accept analytics cookies
- Security and spam prevention providers
- Professional advisers, such as accountants, insurers, or legal advisers
- Regulators, courts, or authorities if required by law
- Listed businesses, if needed to handle an enquiry or listing request
We only share data where necessary and appropriate.
- International transfers
Some service providers may process data outside the UK.
For example, Google Analytics or hosting providers may process data in other countries.
Where personal data is transferred outside the UK, we will use appropriate safeguards where required by UK GDPR. This may include UK adequacy regulations, standard contractual clauses, the UK International Data Transfer Agreement, or other lawful transfer mechanisms.
- How long we keep personal data
We keep personal data only for as long as needed.
Typical retention periods are:
General enquiries
Up to 24 months after the last contact.
Listing submissions and corrections
For as long as the listing is live, then up to 24 months after removal or replacement.
Public business listing data
For as long as the listing is relevant, accurate, and lawful to publish.
Cookie consent records
Usually up to 6 months.
Analytics data
Usually up to 26 months, depending on analytics settings.
Security logs
Usually up to 12 months, unless needed for investigation or legal reasons.
Legal or accounting records
Up to 6 years, or longer if required by law.
- Your rights
Under UK GDPR, you may have the following rights:
Right of access
You can ask for a copy of the personal data we hold about you.
Right to rectification
You can ask us to correct inaccurate or incomplete data.
Right to erasure
You can ask us to delete your data in certain circumstances.
Right to restrict processing
You can ask us to limit how we use your data in certain circumstances.
Right to object
You can object to processing based on legitimate interests.
Right to data portability
You can ask for certain data in a structured, commonly used format.
Right to withdraw consent
If we rely on consent, you can withdraw it at any time.
Right not to be subject to solely automated decisions
We do not make decisions that have legal or similarly significant effects using solely automated processing.
To exercise your rights, contact us at:
[Insert privacy contact email]
We normally respond within one calendar month.
- Business listings
Most information in our directory relates to businesses.
However, if a sole trader or small business uses personal contact details as business details, that information may be personal data.
If you want to update, correct, or remove a business listing, please contact us with:
- The listing URL
- The information you want changed
- Evidence that you are authorised to act for the business
We will review the request and respond as soon as reasonably possible.
- Security
We take reasonable steps to protect personal data from loss, misuse, unauthorised access, disclosure, alteration, or destruction.
However, no website or online service can be guaranteed to be completely secure.
- Complaints
If you have a privacy concern, please contact us first so we can try to resolve it.
You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator.
ICO website: https://ico.org.uk/make-a-complaint/
ICO telephone: 0303 123 1113
ICO address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
- Changes to this policy
We may update this Privacy Policy from time to time.
When we make changes, we will update the “Last updated” date at the top of this page.
- Contact us
For questions about this Privacy Policy or how we use personal data, contact:
Best In Town Media
Trading as The Best In Town
Email: info@thebestintown.co.uk
Address: 60 Seagar Street, West Bromwich, B71 4AN